A global leader and builder for the turning points.

I put brands at the heart of business to help organizations tackle the “firsts”, the big bets and the moments that define what's next.

    TURNING POINTS

    A partner to every leader, challenger and builder navigating change.

    ORGANIZATIONS CALL ME WHEN:

    01

    Growth outpaces clarity

    02

    People aren't on the same page

    03

    The story hasn't kept up

    04

    A new chapter is beginning

    05

    Marketing needs to level up

    Select Projects

    A curated selection of client-CHANGING work.

    In Good Company

    In Good Company

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    CONVICTION

    Leader brands aren’t invented. They’re uncovered from truth.

    "James is a rare combination of vision, creativity and executional excellence — a critical person to have in your corner."

    "James is a rare combination of vision, creativity and executional excellence — a critical person to have in your corner."

    "James is a rare combination of vision, creativity and executional excellence — a critical person to have in your corner."

    FORMER CHIEF PRODUCT OFFICER, Roots & VP Design, Canada Goose

    GET IN TOUCH

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    Let's talk.