SELECT WORK
The same instinct across industries; to find what matters.
TD Wealth
Making wealth feel human and something more people can see themselves in.
Positioning · VALUE PROP · RESEARCH · CREATIVE BRIEF
TRANSFORMATION
Nestlé Canada
Turning a ten-year transformation plan into one story the whole business rallied behind.
Narrative · CREATIVE DIRECTION · Executive Keynote · EVENT
CAMPAIGN
Generations of Warmth
Turning the gift of warmth into a holiday tradition in Canada Goose's first ever global campaign.
Brand Strategy · Narrative · Purpose Platform · Creative Direction
BRAND REFRESH
Psycho Bunny
A challenger brand that needed clarity in its story, identity and codes.
Strategy · VOICE · MESSAGING · BRAND BOOK · Campaign
EXPERIENCE
Sensorium
A multisensory dining experience inspired by the chalice.
Experience DESIGN · CONTENT · EVENT PRODUCTION
START-UP
ZenKai
A performance brand powered by sweat, engineered to perform for nature itself.
Brand Strategy · NARRATIVE · Identity · CAMPAIGN · INVESTOR
IMAGE PLACEHOLDER
ZenKai · product / brand-world detail
experienCE
Magnum Pleasure Store
A luxury retail experience where ice cream became couture and the store, a PR machine.
Experience Strategy · Retail · Creative Direction · content
MODERNIZATION
DotYeti
A design platform made playful, premium, and scalable from discovering it's true essence — Monster Design.
Positioning · Brand Strategy · narrative · creative brief
SOCIAL CAUSE
ArtsCan Circle
Art as a bridge between Indigenous communities and Canada's capacity for change.
Brand Strategy · Identity DESIGN
