Generations of Warmth
A new global standard for brand and product storytelling.
For Holiday ‘18, we wanted to share the gift of warmth, physically and emotionally, with the world.
Generations of Warmth celebrates the traditions that bring us together with the ones that we love.
Setting a new creative standard for storytelling, commercial and consumer activation in the brand’s first-ever holiday campaign, we captured the minds and hearts of a global audience.
NYC Out Of Home Mural
My Role:
Seasonal Creative Brief
Brand and Product Marketing Strategies
Creative Concept Development
IMC and Go-To-Market Leadership
Channel Strategy, Planning and Delivery
Credit:
Brand: Canada Goose
Agency: In-house
Director: Joey L.
Photography: Joey L.
Production: Spring Studios