Generations of Warmth

A new global standard for brand and product storytelling.

For Holiday ‘18, we wanted to share the gift of warmth, physically and emotionally, with the world.

Generations of Warmth celebrates the traditions that bring us together with the ones that we love.

Setting a new creative standard for storytelling, commercial and consumer activation in the brand’s first-ever holiday campaign, we captured the minds and hearts of a global audience.

 

NYC Out Of Home Mural

My Role:

Seasonal Creative Brief

Brand and Product Marketing Strategies

Creative Concept Development

IMC and Go-To-Market Leadership

Channel Strategy, Planning and Delivery

Credit:

Brand: Canada Goose

Agency: In-house

Director: Joey L.

Photography: Joey L.

Production: Spring Studios

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