Live In The Open
Exploring greatness in the most ambitious story the brand has ever told.
Live In The Open is a global creative platform rooted in a simple human truth — when we live bravely, we find greatness in ourselves and others.
Produced over four months, we journeyed to Italy, China, Nunavut and Svalbard to capture three stories of real people who live in the open and in doing so, are changing communities and inspiring others to do the same.
Chapter I: Jordin Tootoo
From the NHL to the Canadian Arctic, an indigenous leader helps his community to heal.
Chapter II: Jiayi Zhao
An unlikely guide inspires others to follow their true north.
Chapter III: Alice Pasquini
A street artist helps to revive a struggling community through the power of art.
My Role:
Insight, Strategy & Creative Brief
Narrative Development
Agency Leadership
IMC and Go-To-Market Leadership
Asset and Channel Planning
Production, Post and Delivery
Credit:
Brand: Canada Goose
Agency: Spring Studios
Director: Janssen Powers
Photography: Diana Markosian