Rossignol is an iconic brand that helped put skiing and mountain sports on the world map for the past 115+ years. Facing the threats of climate change and an industry lacking diversity, with high barriers of entry, the Marketing leaders at Rossignol knew they needed to evolve.

Working in collaboration with BAKER ECHO, we humanized their global brand strategy through the lens of purpose over an intensive 6-month period that resulted in a new brand essence, photographic treatment, passion pillars and a redesign of their global brand book.

We also developed a new creative platform EVERY MOUNTAIN, EVERY FACE which launched in FW23 and continues Rossignol’s path as category leaders, cultural innovators and ambassadors of mountain plagrounds, communities and lifestyle, everywhere.