Dry Anywhere
THE STORY OF SPRING THROUGH THE LENS OF GLOBAL CREATORS.
To build awareness in Spring, we developed a commercial campaign that expressed our heritage in film, with a modern approach.
We asked five photographers from around the world to capture their unique perspectives, which combined in a global and editorial view of the season, unlike anything the brand had ever done.
The result was our most successful commercial Spring season to date and a proven new production model, as the entire project was developed remotely, without ever being on location.
My Role:
Seasonal Strategy & Creative Brief
Concept Development
Agency and In-house Creative Leadership
IMC and Go-To-Market Leadership
Channel Strategy, Planning and Delivery
Credit:
Brand: Canada Goose
Agency: Spring Studios
Directors / Photographers:
Ward+Kweskin (NYC)
Kamil Bialous (Vancouver)
Cian Oba-Smith (London)
Virginie Khateeb (Paris)
Luo Yang (Beijing)