Knit With Purpose

A milestone on a journey to move beyond the parka, Canada Goose launched its first ever Knitwear collection in the Spring of 2017.

Made in Italy with the world’s foremost experts, the story risked being misunderstood for a brand beloved for its home grown manufacturing story.

So, we built the campaign to reveal the thought, care and intent on a global journey to bring Knitwear to the world.

Brand and Product Marketing Strategies

Global Creative Brief

Campaign Development (with Agency)

Channel and Asset Planning

Agency and In-house Creative Leadership

IMC and Go-To-Market Leadership

Brand: Canada Goose

Agency: Cossette

Director: Grant Harder

Photography: Grant Harder

Bare Existence