Magnum Toronto Pleasure Store

redefinING pop-up retail for a global ICE CREAM icon.

That’s exactly what we did when we created Magnum Toronto, the first-ever “Pleasure Store” to touch down in North America.

What followed, was the most emphatic response I’ve ever seen to a brand experience. Designed to be socially driven, we hosted thousands of fans over 9-weeks and fuelled multiple waves of national earned coverage.

Magnum Toronto went on to receive multiple brand experience awards and an invitation from Unilever US to bring the experience to NYC the following summer.